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In this special Webinar, you will learn how to achieve profitable and effective publicity for your architecutral, engineering or construction business without squandering your money on expensive and relatively ineffective advertising.
You'll learn the do's and don'ts of news releases, communication with editors and writers, online media, and how to create a compelling message that enhances your credibility and sets positive word-of-mouth publicity into overdrive.
Learn how to uncover the story beneath the story, create relevance for your business in the media, and what not to say or do when you encounter journalists.
Publisher, journalist and public relations consultant Mark Buckshon will also provide a half-hour's telephone consulting service and help you draft your first news release and/or media query letter or email. (The best approach depends on your indvidual business and community.)
He will also explain how you can work within the limitations and reality of media publicity.
Please register today at this link.
When
Tuesday, June 1, 2010 from 3:00 PM to 4:00 PM (ET)
The Construction Marketing Ideas blog is the top-ranked Internet
information source on marketing issues and choices for the
Architectural, Engineering and Construction industries.
Updated daily, the blog is supported by a linkedin.com group and a wealth of links to relevant industry information.
Blogger
Mark Buckshon is president of the Construction News and Report Group of
Companies, which publishes the Design and Construction Report online
magazine, and several regional construction industry publications in
Canada and the U.S.
